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How to Leverage the Insatiable Consumer Appetite for Mobile Coupons

Mobile coupons have a unique pull. They offer a concrete benefit to the user in the form of savings on purchases and the data indicates the ever-increasing popularity of digital coupons within mobile...

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Social Media Marketing—Driving Your Campaign’s Future with Competitive Insight

If you are not already monitoring your competition, you are probably falling behind the competition. Not only is it important to monitor the competition in terms of products and services, it’s also...

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How to Spice Up Your Social Media Marketing with Variety

Social media in your online marketing has the potential to breathe fresh life into your online advertising efforts. It is important to ensure that you do not fall into the trap of relying on the same...

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Uber, 1 of the 6 Best Apps for Black Car Services

During the last few months of the year, entrepreneurs are extremely busy. There are taxes to catch up with, year-end bonuses to figure out and a flurry of other activities, both personal and...

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Think Boldly and Validate Your Ideas Before Taking the Leap

One of the most exciting and frightening things in the business world  is implementing a new idea. You can crunch numbers, consult experts and run simulations forever, but you can never be sure if a...

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5 Things That Are Breaking Your B2B Content Marketing Budget

Content marketing has been steadily getting an increased share of the B2B marketing budget pie over the past few years. Why? Because consumers have an appetite for it and marketers have tasted success...

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5 Methods for Maximizing Your Mobile Marketing Strategy

It is apparent from the holidays that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then make purchases. For instance,...

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5 Great Reasons For Joining the Sharing Economy Revolution

The sharing economy connects individuals who need a particular product or service with other individuals who have, or who can obtain that particular product or service from another source. Examples...

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5 Attributes of True Entrepreneurs

Most entrepreneurs are ambitious and not afraid of taking calculated risks. Foregoing the stability of a 9-to-5 job is certainly not for everyone. If you own a business or are thinking about creating...

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How 5 Ways of Pampering Employees a Little Can Pay Off a Lot

For a long time, CEOs and executives have viewed their employees as simply cogs in a machine. Their sole purpose is to work for your company, and all that matters is their output. However, that...

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