As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a strategy. Content marketing can no doubt be powerful. AOL reports that 27 million pieces of content are shared daily. It is important to recognize that a magical solution will not automatically deliver the desired results. Instead, it requires both time and effort to be truly effective. Below are some of the most common myths regarding content marketing.
The More the Merrier
This may be true when planning a party, but not so when developing a content marketing strategy. Content is certainly valuable. It is vital to ensure that you do not run the risk of having too little content. Even so, it should be recognized that quality is still more important than quantity. An article that is 1,000 words in length but does not provide any true value or relevance will be less effective and valuable than a 700-word detailed article that provides true value.
Assuming that Anyone Can Develop Quality Content
Do not fall into the trap of believing that just because someone can type, they can create quality, valuable content. Google has become quite explicit regarding their emphasis on quality content. This is an area in which you simply cannot afford not to invest. Gone are the days when it was enough to simply have words on a page. The content you produce as part of your marketing strategy should be well-researched, informative and engaging.
Blogging and Content Marketing Are Basically the Same Thing
Too many times, blogging and content marketing are viewed as being interchangeable. This is not the case. Blogging can play an important role in content marketing, but do not assume that they are the same. Content marketing encompasses a variety of elements, including blogs, and is certainly not limited strictly to blogs.
Content Marketing Is Just Another Trend
In the last few years, there have been numerous fads that have come and gone when it comes to search engine optimization. There have even been some who believed that content marketing is just another trend that would eventually die out. If you have any doubts about that fact, consider that Google Panda 4.0 gives preference to high quality content, according to Inbound. Content marketing remains a fundamental principle for effective brand marketing and search engine optimization. In order to be successful, you must recognize this fact, and that content marketing is around to stay.
It’s Cheaper to Launch a Content Marketing Campaign
The costs associated with content marketing can vary based on a number of factors, including the experience and skill of the writers you employ to craft your content. One of the most common mistakes that many companies make is trying to get by on the cheap by hiring the least expensive writers possible. It is certainly understandable that you want to adhere to a budget for your marketing, particularly if you are a start-up. However, it is also important to recognize the value of content marketing and the importance of investing in a long-term content marketing strategy. Compared to many other forms of marketing, content marketing can be less expensive, but not cheap. As is the case with most other things in life, you get what you pay for.
Content Marketing Is Only For Certain Industries
There is sometimes a common misconception that content marketing is only an effective strategy for companies marketing directly to consumers. In reality business-to-business companies can also benefit from content marketing strategies, particularly when such strategies are used while leveraging sites such as LinkedIn. The key is to succeeding with content marketing, regardless of the industry you are in, is to cater to your specific audience with the content that you publish.
Content Marketing Is Easy
It is true that there are now numerous automation tools that can make it much easier and faster to keep your content marketing strategy on schedule. Tools such as Sprout Social can help you to create posts in bulk and even schedule when you want posts to be published. Keep in mind, however, that while such tools are certainly useful, it is important that you do not leverage them to such a degree that your content becomes canned.
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