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Jump on Board Now! Snapchat’s Influence Growing in Marketing
If you thought that Snapchat was just for teenagers, think again. This social media site is rapidly gaining influence in the marketing sphere. Brands that are not already including Snapchat in their...
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What Retailers Can Learn and Leverage from E-commerce
Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce...
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Achieving Measurable Results in the Hospitality Industry with Social Media...
Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important...
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How to Use Mobile Marketing to Generate Leads
Mobile marketing has completely revolutionized the world of marketing. Brands have rapidly discovered that mobile websites are no longer a luxury but a necessity. While mobile marketing can include a...
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Content Marketing Tips You Cannot Miss for 2015
Now that we are in the New Year, many brands are naturally focused on business topics, such as operations, budgeting, and business development. While these are certainly important areas, it is also...
View ArticleAvocados From Mexico Goes All in For Super Bowl XLIX
Today, Avocados From Mexico, the number one selling avocado in the U.S., will join the ranks of top advertisers during Super Bowl XLIX, and become the first fresh produce brand to broadcast an ad...
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Mobile Marketing Trends for 2015
The world of mobile marketing and commerce saw a number of important achievements in 2014. Among the most important of these milestones was mobile commerce outpacing desktop e-commerce. Mobile...
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How to Growth Hack Your Startup
The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe...
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Big Game Exposure and Bold Marketing Moves for Avocados from Mexico
A prime time Super Bowl spot and an aggressive digital campaign is probably the kind of marketing push you’d expect to see from beer, snack food and luxury cars, but fresh produce? Yet, during the...
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Bringing SEO, Social Media, and Content Marketing Together
SEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but...
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Sensory Marketing: What It Is and Why You Need It
Although mobile marketing and the ad technology that accompanies it have grown by leaps and bounds, there is still a lot of unrealized potential. Currently, the only truly mobile-focused ad technology...
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Debunking Content Marketing Myths
As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a...
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Are You Committing these Social Media No No’s?
Social media is becoming bigger and more popular. 72 percent of Internet users are active on social media. To ensure your business succeeds, it is now imperative that you are also active on social...
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Using Social Media to Build Customer Loyalty
Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services,...
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Foolproof Ways to Engage Your Customers with Mobile Marketing
Mobile devices now drive 42 percent of organic search traffic, according to the Digital Marketing Report Q4 2014. The report also found that year-over-year, mobile organic traffic increased by 54...
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How to Make Your Brand Stand Out on Social Media
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they...
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Everything You Need to Know about Visual Content Marketing
Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns....
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What You’re Doing Right and Wrong with Hashtags
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the...
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Making the Most of YouTube’s Analytics Dashboard
When it comes to social media marketing, many brands tend to focus on Facebook and Twitter. Yet, video has proven to yield tremendous impact in terms of boosting a brand’s relevance. In fact, YouTube...
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Driving Traffic with Interactive Content
Content as we know it is shifting. The types of content that we have grown familiar with such as audio books, e-books, vlogs, blog posts, and even infographics, while powerful, are primarily designed...
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