Why Your Mobile Marketing Strategy Should Be Focused on Apps
According to a study conducted by Flurry, a mobile analytics firm, 86 percent of consumer time on a mobile device in the United States is spent on apps rather than on browsers. Of course, it is a...
View ArticleWhat You Need to Know about Twitter’s New Analytics Tool
Analyzing social media performance is a time-consuming challenge. Yet, everyone knows that in order to succeed in social media marketing, it must be done. Twitter has recently released a new analytics...
View ArticleBreaking Down Google’s Mobilegeddon-What You Must Know
What we know about search engine optimization changed on April 21, 2015. That is the day Google began implementing its latest search engine algorithm update. Of course, updates are nothing new for...
View ArticleGetting Your Game Plan Ready for Mobile First Search
Do you have your game plan ready for a mobile first search era? If not, you could quickly find your brand falling behind the competition. According to a report released by eMarketer, a rapidly evolving...
View ArticleLooking Ahead: Mobile Advertise Trends You Cannot Afford to Miss
Today, it is no longer enough to simply be on board with mobile advertising. You must also look ahead to the future and evaluate what is coming to ensure that your brand is prepared to connect with the...
View ArticleAre You Tracking the Right Social Media Metrics?
Likes, follows, and retweets. They are all important social media metrics, but do they tell the whole story? Also, are they the social media metrics you should be following? It is hardly a secret that...
View ArticleSimple Steps for Reducing Customer Loyalty Turnover
Businesses today spend a tremendous amount of time and resources trying to attract new prospects and converting them into paying customers. While it is certainly important to bring in new business, if...
View ArticleHow to Overcome Your Biggest Challenges in Content Marketing
Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the...
View ArticleCan’t Miss Strategies for Invigorating Your Social Media Marketing Campaign
It is not uncommon for startup businesses to have limited capital and resources in terms of being able to budget for marketing. As a result, marketing campaigns can quickly become stale and begin...
View ArticleCanon Empowers Small Businesses with the New MAXIFY Mentors Program
In a time when small business owners are faced with an infinite number of challenges, it is now more important than ever for SBO’s to have necessary resources available to them. Had I had access to top...
View Article5 Easy Steps You Can Implement Right Now to Become a Better Leader
Whether you are a new leader, or you would simply like to improve your leadership skills, becoming a better leader is not an overnight process. There are some simple steps you can implement right now...
View ArticleHow to Transition from Being an Introvert to a Strong Leader
The world of business requires bold, brass and strong leaders to motivate their teams to success. It is fairly common for many self-confirmed introverts to find themselves in the position of leading a...
View ArticleBrian Schoenbaum is Chasing His Passion…and Yours
Earlier this week I had the pleasure of catching up with Brian Schoenbaum, Founder of Vuka, a unique co-working and event venue in Austin, Texas. Vuka was a featured small business as part of the Canon...
View Article5 Customer Loyalty Retention Hacks That Can Boost Your Bottom Line
The importance of customer retention in today’s highly competitive business environment cannot be denied. While it is always essential to bring new customers onboard, smart brands also realize how...
View ArticleThe #MAXIFYContest Winners
Here we are at long last, fittingly right around the time of the MAXIFY printer’s first anniversary of being in-market, to announce the finalists and winner of the 2015 Canon #MAXIFYContest. It’s been...
View ArticleA Step-by-Step Guide to Working with Influencers to Promote Your Startup
In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach...
View Article5 Metrics Your Startup Should be Using to Measure Influencer Marketing
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online...
View ArticleHow to Write Great Code
I love the videos these guys make. They always make me laugh so I’ve decided to start sharing one of my favorites each week here on our blog. If you need a quick break or just a good laugh come back...
View ArticleWhich one of these social networks do you prefer?
With the constantly growing choices in social networks I wanted to get back to the basics and see which one of these mainstays is your favorite. I know which one is mine, for many reasons, but which is...
View ArticleBarbara Corcoran’s Must See Small Business Checklist
As part of the recent Canon #MAXIFYContest I heard from hundreds of amazing startups and small businesses across the country. Many of you shared the biggest challenges you’re facing and as you might...
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