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Which Social Media Tools are Right for You?
Choosing which social media tools to use can often be a difficult decision. There is an abundance of tools out there, and often at first glance, they all seem to have very similar features so deciding...
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3 Simple Tips for Being Consistent in Your Social Media Marketing
With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, however, trying to...
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4 Marketing Trends That Will Change Everything
Marketing is continually in a state of flux, responding to changes in both consumer behavior and technology. In the last few years, digital marketing has experienced significant changes. So much so...
View ArticleHow to Determine Goals for Your Social Media Marketing Campaign
Do you suffer from pie in the sky delusions when it comes to setting goals for your social media marketing campaign? Or perhaps, you have the opposite problem and you are experiencing difficulty in...
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How to Fast Track Your Content Marketing Campaign With the Right Partner
Content is still very much king of the Internet. The value of a content marketing campaign shouldn’t be overlooked due to the fact that Baby Boomers spend an excess of 20 hours per week consuming...
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Which Social Media Trends Should Your Startup Invest in Next Year?
When social media was in its infancy, marketers viewed it as a passing fad with limited relevance. Today, social media has evolved into a “must-have to succeed” in the business world. Social media...
View ArticleHow to Leverage the Power of Infographics on Social Media
Infographics have become an increasingly popular and powerful method for delivering vast amounts of data while generating incredible visibility. Considering that the human brain is able to consume...
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What You Need to Know to Run Your First Influencer Campaign
So, you’ve decided to launch your first influencer campaign. It’s definitely a good decision, given that word-of-mouth marketing generates more than twice the sales of paid advertising, according to a...
View ArticleWhat You Need to Know about Place Tips for Your Facebook Advertising Campaign
It may have started out as a way for friends to keep up with one another, but over the years, Facebook has become increasingly commercialized. Now, a new feature has been introduced that provides...
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How to Avoid The 5 Reasons Startups Fail at Digital Marketing
Startups are frequently excited about the prospect of leveraging digital marketing to expand their brand’s exposure. Without a doubt, digital marketing provides incredible potential. Unfortunately,...
View ArticleLeveraging Twitter’s New Buy Button to Target Customers with Geo-Located Ads
Last year, Twitter announced it would begin testing a revolutionary method for consumers to discover and purchase products using the social media platform. Only a small percentage of users in the...
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5 Upcoming Trends That Will Change How You Approach Social Media Marketing
If it seems as though the world of social media marketing has already changed dramatically in the last year or so, that may be nothing compared to what we will see in the coming year. Below, we explore...
View Article4 Keys to Raising Your Content Marketing Game
Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their...
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10 Tips for Reinventing Your Marketing Strategy This Holiday Season
In this article, you’ll learn… Why it’s important to update your marketing strategy this holiday season How to attract mobile-connected users Ten ways to reinvent your marketing strategy for the...
View ArticleHow to Overcome Your Biggest Challenges in Content Marketing
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern...
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Social Media for Startups
For startups it can often be difficult to know where to begin when it comes to social media marketing. With so many different platforms combined with what seems to be constant rule changes, it is...
View ArticleWhy the Future of E-commerce Rests on Customer Engagement
The rush of shopping that typically begins just after everyone has had his or her fill of turkey and cranberry sauce has dramatically changed. Both online shopping and mobile devices are having an...
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Next-level Social Media Advertising—What You Need to Know to Stay Ahead of...
Social media marketing has become increasingly competitive and challenging within just this year. While it is still possible to drive organic engagement on social media, platforms such as Facebook and...
View ArticleInnovative Ways to Keep Your Mobile Marketing Customers Engaged
Mobile is growing and growing rapidly. Given that there are now 1.91 billion people in the world with smartphones and with that number predicted to reach 2 billion within the next year, it has never...
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Real-Time Marketing Moments—Making Them Work for Your Brand
As digital marketing continues to evolve, marketing in the moment as much as possible is vital to business success. The attention span of consumers has always been short. Now that customers have access...
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